OBJECTIVE: To develop three distinct beer designs featuring varied flavors, all the while maintaining a cohesive theme and overall aesthetic consistency.
PROCESS: Once again, I initiated the project by carefully selecting a universally appreciated theme tailored to my target audience. I started by defining the visual identity and creating the logo “Cool Brew” designing the bottle cap and neck wrap. The choice of artists—Drake, Travis Scott, and Tupac—was made, accompanied by a selection of colors. I decided on a neon light aesthetic, refining the appearance of the label to achieve the most visually compelling result throughout the creative process. Furthermore, I developed an advertisement to showcase the implementation of the design.
MEDIUM/TOOLS USED:Adobe Illustrator, Adobe Photoshop and Adobe Illustrator
FINAL BOTTLE LABELS
FINAL PRODUCT AND AD
